Best Private Health Insurance 2025

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Finding the right health insurance doesn't have to be complicated or expensive. Our experienced, top-rated partner brokers will help you find the best private health insurance with free advice to ensure you make informed decisions that meet your needs.

By comparing policies through myTribe, you'll quickly find the best insurer for you and could save £100s in the process. Alongside getting a great deal, you'll get free expert advice from one of our experienced, highly-rated partner brokers, so you're well-informed in whatever you decide to do.

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Health insurance explained

Get seen quickly, get better faster

With a record number of people on NHS waiting lists, private health insurance is a great way to protect yourself and regain control of your health.

Get fast access to high-quality healthcare, leading medical consultants, and treatment for yourself, your family, or your employees.

Here's how health insurance can benefit you:

  • Avoid NHS waiting lists and receive treatment sooner.
  • Virtual private GP service.
  • Access private consultants and specialists
  • Choose where and when you’re treated
  • Peace of mind should you become unwell
  • A private room if you're admitted to hospital
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Request a comparison quote and get pricing from all of these leading providers and more.

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Our top 5 private health insurers in the UK

At myTribe, we regularly review the UK's leading providers and plans. Below are our top picks for 2025 based on policy benefits, independent customer reviews and industry awards.

1. Bupa

myTribe rating: 5.0
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Bupa and its Bupa By You Comprehensive is our top rated private health insurance policy for 2025. Bupa offers an exceptional product with unique benefits and excellent customer reviews. It’s accessible to people of all ages, being one of only a few insurers to accept new members after their 80th birthdays’.

Our expert view

Bupa By You Comprehensive has been a leading private medical insurance plan for several years, with benefits such as Bupa Direct Access, mental health cover included and excellent cover for cancer. Recently, Bupa’s improved its no claims discount structure and introduced dental care for all members, making a strong product even better.
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Best Overall
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Pros
  • Go direct to Bupa for a range of health concerns
  • Mental health cover as standard1, including recurring conditions2
  • No upper age limits, join at anytime
  • Dental care included for all members
  • Strong no claims discount rules
Cons
  • Multiple treatments share the same outpatient allowance3

Bupa UK currently has a rating of 4.4/5 from 30,527 reviews on Trustpilot as of 4 March 2025, which according to the reviews platform, suggests customers think it is “Excellent”. What’s encouraging isn’t just the score but the volume of reviews, which indicates a consistently high level of customer service.

2. WPA

myTribe rating: 5.0
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WPA and its Complete Health plan is a very close runner-up in our private health insurance ratings for 2025, having occupied the top spot for the previous two years. We still believe it's an outstanding product, with excellent benefits alongside market-leading customer reviews.

Our expert view

We particularly like how WPA lets members set itemised limits for numerous benefits. Outpatient consultations are separate from diagnostic tests and scans, as are complementary therapies and mental health treatment. Members can also choose their cash benefits individually, making Complete Health unmatched in terms of flexibility.
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Flexible and Highly Rated
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Pros
  • Set individual limits for many benefits
  • Broad private consultant and hospital access
  • Good no claims discount terms
  • Flexible cash benefits
  • Self-refer for structured counselling1
Cons
  • Harder to join after you turn 66
  • Itemised options make it more complicated

WPA currently has the best Trustpilot ratings of any provider in our private health insurance review. It scores an impressive 4.6/5 from 3,836 reviews and is rated “Excellent” as of 4 March 2025. WPA only provides health insurance and cash plans, making its reviews relevant. Customers frequently praise WPA, saying it is "quick to respond", "keep you informed", "is always prompt" and is "incredibly supportive".

3. The Exeter

myTribe rating: 5.0
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The Exeter and its flagship private medical insurance plan, Health+, receive the full five stars from our experts in 2025, rating it as one of the best private health insurance policies currently available. Alongside an excellent product, The Exeter excels in clarity of information and has a fair stance on underwriting and no claims discounts.

Our expert view

Health+ from The Exeter combines strong core cover with plenty of additional policy options in a comprehensive and refreshingly digestible product. You get flexibility in terms of your outpatient benefits and a choice between guided consultant access or a traditional hospital list. Finally, it has market-leading no claims discount terms, which we particularly like.
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Clear and Fair
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This section outlines the key ways Exeter differs from other leading private health insurers.

Fairness and clarity

The Exeter Health+ stands out when it comes to the fairness and clarity of its product information. For example, the decision between guided consultants, which restricts your treatment options in return for a lower premium, and a traditional hospital list is flagged first on its website, where many others leave this until last.

Precision underwriting

We've heard anecdotally from several private health insurance brokers that The Exeter is very precise with its underwriting, often excluding less than others. It also publicises precisely how its underwriting team will treat a range of conditions, which is fantastic transparency.

Market-leading no claims discount

Having looked at all the insurers' no claims discounts in detail, we believe The Exeter has the best structure, that's the most appealing for those looking to control their premiums. With The Exeter, claims under £300 won't affect your no claims discount, and you'd need to claim over £2,000 in a policy year to fall the maximum three NCD levels. 

Flexible outpatient benefits

The Exeter's outpatient benefits are flexible, more so than Bupa’s but less than WPA’s. What we particularly like is that you can choose between a combined outpatient limit or separate specialist consultations from diagnostics, with mental health cover and complementary therapies separate too. 

Healthwise app is packed with value

Most insurers have apps for claims management and alike, but The Exeter's goes further and offers significant additional value for members. Alongside accessing The Exeter’s remote GP through the app, you also get up to six video sessions with a physiotherapist, mental health therapist, dietitian, and more.

The Exeter has mutual status, which means it is owned by its members (customers) and, without shareholders, can re-invest profits to benefit members and advisers. Alongside its health insurance products, The Exeter also offers life and income protection insurance.

Pros
  • Small-claims1 won’t affect your no claims discount
  • The choice to separate your outpatient benefits
  • Excellent core product and coverage
  • Access to health specialists via its HealthWise app
  • Optional benefits don’t draw on your outpatient allowance
Cons
  • No option for cash back towards dentist or optician fees
  • You can’t join after your 80th birthday

The Exeter currently has a rating of 4.2 out of 5 on Trustpilot from just over 1,000 reviews as of 4 March 2025. The Exeter provides life insurance and income protection too, so visiting its profile and filtering the reviews with the word “health” or similar, should give you a better understanding of its customers' views of that product.

4. Vitality

myTribe rating: 5.0
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Vitality and its "Shared Value Insurance" business model doesn't merely provide health insurance but a programme of incentives and discounts to help members live healthily. Its flagship product, Personal Healthcare, gets a rating of 5.0 in 2025.

Our expert view

Personal Healthcare from Vitality is an excellent product, with unmatched perks and member discounts via its unique Vitality Programme. The policy is as comprehensive as it is innovative and designed for those who like to be rewarded for proactively looking after themselves. Each Personal Healthcare plan includes numerous benefits to help members quickly get on top of health concerns.
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For the health conscious
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Pros
  • Vitality Programme rewards healthier living
  • Choice of combined or separate outpatient limits
  • Cover for specific weight loss surgeries
  • Includes some physio and talking therapies1
  • Up to £100 per year towards prescriptions and minor tests2
Cons
  • Lack of activity can impact premiums
  • Doesn’t include a no claims discount
  • Terms around recurring mental health conditions

Vitality is rated 4.4/5 on Trustpilot, based on 47,557 reviews (as of 4 March 2025), which earns it “Excellent” status. However, these reviews cover all Vitality's services, not just its health insurance. Since it is not clear which reviews relate to private health insurance, you may prefer to visit Trustpilot to read the feedback for yourself.

5. Axa Health

myTribe rating: 4.5
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Axa Health's private medical insurance, Personal Health, combines excellent core cover with numerous additional benefits and options for customisation making it a comprehensive product that will tick the boxes of many.

Our expert view

Personal Health is one of several private health insurance plans Axa Health provides and is arguably the most comprehensive. It's a strong product, offering everything people might want, with plenty of extra options for customisation, too. Like most insurers, there are some drawbacks to be aware of as well.
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Comprehensive cover
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Pros
  • Unlimited specialist referred diagnostics with standard outpatient cover
  • Separate benefits for complementary therapies and mental health treatment
  • Cover for specialist-referred oral surgery
  • Optional benefit for face-to-face GP consultations
  • No limit on outpatient therapies (add-on)
Cons
  • Claims1 of all sizes have the same impact on your no claims discount
  • Terms around recurring mental health conditions
  • Over 74 year olds can’t join
  • Complicated product range and documents

Axa Health was established in 2020 when three brands: Axa PPP Healthcare, Health-on-Line, and Axa ICAS Limited, merged, specialising in offering health insurance. It is part of the AXA Group, one of the largest insurance organisations in the world. 

Axa Health has a 4.1/5 Trustpilot rating from 13,559 reviews (as at 4 March 2025), all of which relate to its private health insurance. Its customers have generally praised its comprehensive policies and welcomed its professional service, but some reviews have criticised its online chat and app, and others mention claims delays.

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What does health insurance cover?

Private health insurance usually covers the cost of treating new, acute medical conditions, which develop after you take out a policy, and broadly speaking, insurers will have a "core" product, then a list of supplementary options you can enhance your policy with.

Core cover*

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    In-patient and day-patient treatment – when you're admitted to hospital for a day or overnight.
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    Cancer treatment – most insurers offer extensive cancer care once you are diagnosed with cancer.
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    Private room in hospital – enjoy some privacy while you're in hospital and a more relaxed environment.
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    NHS Cash Benefit – get a cash benefit when you stay overnight in an NHS hospital.
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    Virtual GP service – 24/7 access to a private GP, on the phone or via video call.
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    Out-patient surgery - cover for minor surgery where you’re not admitted to hospital.

Optional Add-ons

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    Out-patient diagnosis – for out-patient consultations, tests and diagnostic tests.
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    Diagnostic scans – X-rays, MRIs, CTs and other pre-diagnosis tests.
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    Mental health cover – psychiatry and psychology services.
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    Routine dental and optical cover – cash benefit designed to help towards the cost of regular
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    Alternative therapies –  acupuncture, osteopathy, chiropractors, homoeopaths or podiatrists.
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    Travel cover – cover when you're overseas..
Please note: Precise cover levels will vary between health insurance providers and policies. Comprehensive health insurance often includes an element of out-patient cover.

What does private medical insurance exclude?

What’s specifically excluded will vary between providers and policies, but generally speaking, you can expect the following not to be covered:

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    Pre-existing conditions - medical conditions you’ve suffered from or sought treatment for in the past five years.
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    Chronic medical conditions - conditions like asthma, diabetes and dementia are excluded.
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    Cosmetic surgery - although some insurers will pay for restorative, cosmetic surgery after a major operation.
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    A&E treatment - you’ll still need the NHS for accidents and emergency treatment.
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    Learning difficulties - ADHD, autism and other learning difficulties are excluded.

This isn't an exhaustive list; please refer to your health insurance policy documentation for more details.

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5 Tips when buying health insurance

There's a lot to think about when choosing private health insurance. Here are 6 tips worth considering before getting a new policy.

An experienced health insurance broker can help you find a policy tailored to your budget and requirements.

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Frequently asked questions

How can I buy health insurance?

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There are a couple of ways you can buy health insurance in the UK. Firstly, you could research all of the providers and policies and then contact them directly for quotes. The second way, which we and many others do, is to speak to a health insurance broker who can perform a market review for you and help you select the best policy for the best price. Brokers are paid by the insurers, so the service they provide to you is free, and you’ll get the same price going through one as you would going direct.

Who is the No 1 Health Insurance Company In the UK?

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WPA are our experts' top health insurance company for 2024, with excellent policies and outstanding customer service.

Who are the primary providers of private medical services in the UK?

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There are a number of excellent private hospitals groups in the UK, which of those you can access under your health insurance will vary, however. In short, these are the main providers:

  • Nuffield Health - One of the best known Private Healthcare providers in the UK, Nuffield Health is a not-for-profit charity, which invests its income back into improving the nation's health. They currently have 31 hospitals and over 100 fitness and wellbeing clubs across the UK. They work with the NHS, private medical insurers, employers and the public to provide private health and wellbeing services.
  • Spire Healthcare - Spire Healthcare has 39 private hospitals across the UK and provides a large range of treatments, from cancer and cardiac care, through to diagnostic scans, tests and investigations. An award-winning provider, Spire Healthcare are committed to providing high-quality care to the UK.
  • BMI Healthcare - BMI Healthcare started in 1970 and today has 54 private hospitals and clinics throughout the UK. Offering over 500 different medical treatments, they have centres of excellence for cancer, spinal, orthopaedic, neuro and cardiac care.
  • HCA - HCA operates six world-class private hospitals across London and the Christie Private Care Hospital in Manchester. Due to location and their first-class facilities, healthcare at these hospitals tend to cost more than with some of the other providers mentioned and often isn’t covered by health insurers’ standard hospital lists.
  • Ramsay Healthcare - Ramsay Healthcare has a network of 33 private hospitals in England and Wales, which provide a comprehensive range of clinical services to over 200,000 people per annum and employ over 5,000 people.