Who we are
Founded in 2019, we're a journalistic organisation, not a sales team, and everything we write, rate and research is free of commercial incentive. Alongside our research and financial journalism, we provide a free comparison service, matching you with an experienced, myTribe-vetted, FCA-authorised broker partner for the latest prices and free, expert advice before you buy.
Across health insurance, life insurance and income protection
Since 2021 and expanded regularly
Across our three annual star-ratings programmes.
From over 175+ reviews Across Google and other platforms
What we do
We do the boring stuff to save you time. Strangely, we actually enjoy trawling through complex insurance policy documents, finding the oddities and key points of difference. It's akin to a treasure hunt (a geeky one, admittedly). The same goes for our research: we like finding trends and patterns in the data, and what we find interesting, people like you often do too.
Alongside our free insurance comparison service, we publish three types of content, all with a simple goal: to give people the knowledge they need to protect their health, finances and families.
Guides and reviews.
In-depth, regularly updated guides to how private health, life and income protection insurance work in the UK, plus reviews of the leading providers, whether you're buying for the first time, switching, or making sense of a renewal.
Independent ratings.
Three annual star-ratings programmes, produced entirely in-house: private medical insurance, where 10 leading providers are scored against a weighted, 108-point system with nearly 200 policy documents analysed; life insurance, covering 30 providers; and income protection, covering 17. Every methodology is published in full.
Research.
Original research into what cover and private treatment actually cost, built on tens of thousands of real UK prices gathered since 2021. myTribe research is regularly cited by the BBC, The Times, The Guardian, The Telegraph, the Financial Times, Daily Mail, Sky News and Daily Express.
For comment, data or interview requests, contact us at press@mytribeinsurance.co.uk.
Free comparison quotes.
When you're ready for personalised pricing, a short questionnaire matches you with an experienced, vetted, FCA-authorised broker who specialises in the cover you need, free of charge. Prices are the same as or better than buying direct, and we survey users after referral to make sure our broker partners continue to deliver the high standards we expect.
How we make money
myTribe is free to use, and so is getting comparison quotes. If you request quotes and we introduce you to one of our broker partners, the broker may pay us a commission for that introduction, or one if you go on to buy a policy, never both. Plenty of people research here and buy elsewhere; then we earn nothing.
And if you do buy through one of our partners, it won't cost you a penny more: pricing is the same as, or better than, going direct to a broker or insurer.
We don't have commercial agreements with the insurers we write about: no insurer can pay to appear in our articles, there's no sponsored content, and rated insurers can use their badges free of charge, with no licence fees.
The leadership team
myTribe is led by a core team of three whose backgrounds include decades across insurance and personal finance, alongside time spent working for businesses big and small.
Previously an insurance and risk specialist at Lloyds TSB, Chris founded myTribe in 2019 and has written about UK private medical insurance for over a decade.
More about Chris
Richard joined in February 2025 after more than 25 years in personal finance journalism, including two decades as Editor of Investment Life & Pensions Moneyfacts and, most recently, Managing Editor at NerdWallet UK.
More about Richard
Nele shapes how every guide, illustration and tool on the site looks and reads; she began her career at IBM and led the creative department of a UK marketing agency.
More about NeleThe wider myTribe team includes researchers, writers, fact checkers, developers and analysts, who all contribute to the research and content we publish.
Broad range of expertise- Written by people, not AI
- Reader first, always.
Our mission and values
myTribe was founded in 2019 with a simple mission: to help people in the UK get private health, life and income protection cover right. Our readers come to us at every stage, from first-time buyers and families comparing life cover to self-employed workers protecting their income and people paying for private treatment when insurance isn't an option. Whoever you are, we're here to help you know before you buy, not after you claim.
We work to six values and expect to be held to them:
- Reader first, always. If it doesn't make life easier for the person reading it, we don't publish it.
- Independence is non-negotiable. What we publish is never for sale.
- Show your working. Methodologies published in full, sources linked, writers named, and every page written and reviewed by qualified specialists.
- Plain English, properly researched. Written for a non-specialist, and cited to the documents behind every claim.
- Improve continuously. Guides are reviewed and updated regularly throughout the year, and every page shows its latest review date.
- Respect the people, criticise the product. Robust about products that fall short, never personal, and we credit strengths even in products that rate poorly overall.
Who we're regulated by
myTribe Insurance Experts is a trading name of Mytribe Health Limited, registered in England and Wales (company number 13877035) at 5a Poole Road, Bournemouth, BH2 5QJ. The whole business, the publishing and the comparison service alike, is authorised and regulated by the Financial Conduct Authority under reference 1008629; you can verify our permissions on the FCA register, and if we fall short, our complaints procedure explains how to raise it. Our content informs and educates; it is not personal financial advice.
Contact details
- Registered Office Address: 5a Poole Road, Bournemouth, BH2 5QJ.
- Trading Office Address: 3rd Floor Colonnade House, 2 Westover Road, Bournemouth, BH1 2BY
- Phone: +44 1202 145299
FAQs
Why use myTribe instead of going direct?
It won't cost you more: pricing through our broker partners is the same as, or better than, going direct to a broker or insurer. What you gain is a myTribe-vetted, FCA-authorised specialist comparing the market for you, guided by our research, because getting the right cover matters more than price. The service is free, and we survey users after referral.
Who is myTribe for?
Anyone researching private health, life or income protection insurance in the UK. Our readers range from first-time buyers and families comparing life cover to self-employed workers protecting their income, people making sense of a renewal, and those paying for private treatment when insurance isn't an option. When you're ready for quotes, the free comparison service is there too.
Is myTribe a comparison website?
In part. myTribe is an independent publisher of insurance research, ratings and guides that also runs a free comparison service. We're not an insurer and we're not a broker: we introduce you to a myTribe-vetted, FCA-authorised broker partner, who compares products for you and advises you before you buy.
How does myTribe make money?
If we introduce you to one of our broker partners, the broker may pay us a commission for the introduction, or one if you go on to buy, never both. It never changes the price you pay, and if you research here and buy elsewhere, we earn nothing. The full explanation is in How we make money above.
Is myTribe regulated?
Yes. myTribe Insurance Experts is a trading name of Mytribe Health Limited, and the whole business is authorised and regulated by the Financial Conduct Authority under reference 1008629. You can verify our permissions on the FCA register.
What our readers say
We are rated Excellent on Google from 150+ reviews. Our reviews relate to the service provided by both myTribe and its partners.
Good support great knowledge caring empathetic and totally understanding
"The information was very helpful and informative. They put me in touch with an extremely helpful broker. I am now moving to a different provider, on a better policy, at a much reduced premium."
"Absolutely straightforward experience. The lesson? NEVER accept a renewal quote without shopping around!"